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Annual Festival 24' Agenda

Outdoor Stage

Opening Note
October 21, 2024
4:00 pm
4:05 pm
Karim El Assal
CEO & Managing Director, Misr Italia Properties
Misr Italia Properties
Mai Salama
Founding Partner
Creative Industry Summit
Announcement
October 21, 2024
4:10 pm
4:25 pm
Critical Thinking in the Creative Age: Navigating AI’s Disruption with Human Insight
October 21, 2024
4:30 pm
4:50 pm
Salaheldin Khalil
CEO
Macat International Limited
This Is How You Fly
October 21, 2024
4:55 pm
5:15 pm
Khaled Tash
CMO
Saudia Group
Cairo’s Skyline Rebellion: Designing A Future Beyond Limits
October 21, 2024
5:20 pm
6:05 pm
Mohamed Fares
Co-Founder of Alchemy and Founder of MF & Associates
Alchemy
Mohamed Khaled El Assal
CEO & Managing Director, Misr Italia Properties
Misr Italia Properties
Hany Saad
CEO/Founder
HSI - Hany Saad Innovations
Amr Helmy
Marketing Manager
Red Bull

Moderator

Hisham Mahdy
Design Entrepreneur
Mahdys Group
Beyond the Airwaves: How Radio Will Evolve in the Age of AI and Apps by 2030
October 21, 2024
6:10 pm
6:30 pm
Hala Hegazi
Managing Director & Group COO
Nile Radio Productions - Nogoum FM & Nile FM

Moderator

Yara El Gendy
Radio & TV presenter
Nile Radio Productions - Nogoum FM
The Curious Case of EGYbank
October 21, 2024
6:35 pm
6:55 pm
Yasser ElBahr
Executive Creative Director & Co-Founder
People of the Internet
Nelly Mahmoud
Chief Officer Marketing, Youth Services & Financial Inclusion
EGBANK
Mohamed Abbas
Cofounder & managing partner
Matter

Moderator

Dania Elmor
Project Manager & Award-Winning Filmmaker
Creative Industry Summit
Breaking Down Barriers: How ‘Hala Khasa – حالة خاصة’ Brought Autism to the Spotlight
October 21, 2024
7:00 pm
7:30 pm
Abdullah Ashraf
Editor
Momentum
Abdelaziz El Naggar
Film Director
Freelance
Dahlia Soliman
Founder and President / education psychologist
The Egyptian Autistic society
Hassan Abouelrouss
Actor/Singer
MR.X
Tarek El Ganainy
CEO & Founder
TVision Media Productions

Moderator

Ahmed Shiha
Managing Editor
El Fasla Magazine
Fueling the Future: Investing in the Next Generation of Creative Talent
October 21, 2024
7:35 pm
7:55 pm
Sahar ElZoghby
CEO
MCN/IPG Egypt (FP7 McCann, Momentum, UM, and IM)
Rayan Altuaymi
CEO | Foaj Group
Foaj Communications Group

Moderator

Mai Salama
Founding Partner
Creative Industry Summit
The Heart of Creativity: Nurturing Local Talent & Sustainable Innovation
October 21, 2024
8:00 pm
8:20 pm
Tarek Kamel
Chairman and CEO
Nestlé Egypt

Moderator

Mohamed El Bassiouni
Co-Founder / Managing Director
Tayarah
Perfecting Sequels: Two Years of Growing Together in Egypt’s Most Beloved Family
October 21, 2024
8:25 pm
8:55 am
Wesam Seif Elislam
Executive Producer
EAGLE FILMS
Sherif Salama
Actor
Freelance
Khaled Halfawy
Film director
Self employed
Rana Abu Rish
Script writer
Free lance writer
Yosr Taher
Scriptwriter
Freelance

Moderator

Mai Salama
Founding Partner
Creative Industry Summit
Opening Note
October 22, 2024
5:00 pm
5:05 pm
Create & Disrupt: Reimagining the Future of Technology
October 22, 2024
5:10 pm
5:30 pm
Amr Abouelazm
Co-Founder, vice chairman and CEO
Erada Microfinance
Amr El Bahey
CEO
Mashreq Egypt
Ahmed Yehia
CEO of FinTech and Digital Lifestyle at e& Egypt
e& Egypt

Moderator

Fady Amir
PR Sr. Director
Influence Group
Tayarah Announcement
October 22, 2024
5:35 pm
5:40 pm
The Business of Creative Impact: Bridging Financial Leadership and Culture Influence
October 22, 2024
5:45 pm
6:05 pm
Rayan Altuaymi
CEO | Foaj Group
Foaj Communications Group
Amy Mowafi
Co-founder & CEO
MO4 Network
Neamat Khalil
Founding Partner
Creative Industry Summit
Reinventing Tourism: Elevating Egypt’s Global Appeal through Innovation & Hospitality
October 22, 2024
6:10 pm
6:40 pm
Merette Elsayed
Chief Commercial Officer, Hassan Allam Holding and Chief Executive Officer, Legacy for Management and Development
the Grand Egyptian Museum
Lamia Kamel
Founder, and Managing Director of CC Plus, Founder of Narrative PR Summit, Former Assistant Minister of Tourism and Antiquities for Promotion, Managing Director of Flair Magazine, (Named Amongst TOP 50 Best Luxury Media in the World For 2023) and Board Member at Orascom Development
CC Plus
Amr ElKady
Chief Executive Officer
Egyptian Tourism Authority

Moderator

Marwa Sabah
Founder
Communitas
How IMPACT BBDO Wowed the World: A Closer Look at Award-Winning Campaigns
October 22, 2024
6:45 pm
7:25 pm
Mahmoud Shokri
Creative director/ director
Abdullah & Shokri
Abdullah Fareed
Creative Director/ Director
Abdullah & Shokri
Tamer Elsawy
Creative Director
Floward
Ali Ali
Film Director and Co-founder
Good People Films
Naila Fattouh
Chief Executive Officer
BBDO
Tarek Akil
General Manager
BBDO CAIRO
A New Paradigm For Real EstateBeyond Brick and Mortar | The intersection of creativity and shared value in Real Estate
October 22, 2024
7:30 pm
8:00 pm
Abdallah Sallam
President and CEO
Madinet Masr
Karim El Assal
CEO & Managing Director, Misr Italia Properties
Misr Italia Properties

Moderator

Moushira Adel
Brand Communications Consultant
a moushigha experience consultancy
Reviving Heritage Through Design: Designers From Across the Globe on Celebrating Bayt Al-Razzaz
October 22, 2024
8:05 pm
8:35 pm
Fatma Ghaly
CEO
Azza Fahmy Jewellery
Mohamed El Kahhal
Managing Director
Kahhal Looms
Abdulla A Alawadi
teacher assistant
collage of architecture, kuwait university
Nada Debs
Founder and Creative Director
Nada Debs
Louis Barthelemy
Artist
LOUIS BARTHELEMY

Moderator

Omniya Abdel Barr
Head of Development
Egyptian Heritage Rescue Foundation
From Nile to Hollywood: Voy! Voy! Voy! Egyptian Filmmaking Quest for Oscar Gold
October 22, 2024
8:40 pm
9:10 pm
Mohamed Farrag
Actor
N/A
Omar Hilal
Director, producer, writer
Omar hilal
Mohamed Hefzy
Screenwriter and Producer. CEO & Founder of Film Clinic & Film Clinic Indie Distribution
Film Clinic & Film Clinic Indie Distributions

Moderator

Sherif Nour El Din
Media personality
UMC
Live Show
October 22, 2024
9:20 pm
10:20 pm
Malak Dahshan
Content creator
Peace cake
Mohamed Halim
Content Creator
Peace Cake
Ahmed Safi El Din
Content Lead
Peace Cake
Marwan Nader El-Moslemany
Content creator
Peace cake
Hazem Ragheb
Senior content lead
Peace Cake
Irtigalia
October 22, 2024
10:25 pm
11:10 pm
Khaled Nabil
Talents manager
Irtigalia
Mostafa Khalil
Performer
Irtigalia
Salma Badr
Irtigalia Member
Irtigalia
Youssef Zikry
Performer
Irtigalia
Ali Abdelkawi
Actor
Irtigalia
Amr Emad Diab
Performer
Irtigalia
Jayda Mansour
Member
Irtigalia
Ahmed Samy
Pianist
Irtgalia
Closing Speech
October 22, 2024
11:10 pm
Mai Salama
Founding Partner
Creative Industry Summit

Innovation Stage

Opening Note
October 21, 2024
4:15 pm
4:20 pm
Leading the Charge: How CMOs Are Shaping the Future of Marketing
October 21, 2024
4:25 pm
4:55 pm
Ahmed Said Abdelkader
Chief Marketing and Business Development Officer
Misr Insurance Holding Company
Engy Elmaghraby
VP, Marketing
Beyti, An Almarai Subsidiary
YARA ATLAM
CMO
GOURMET EGYPT
Sara Metwally
Chief Marketing Officer
MNT-Halan

Moderator

Moustapha Zaalouk
Chief Business Officer
TAC Universe
Creativity vs Economic Realities: Scaling on a Tight Budget
October 21, 2024
5:25 pm
5:40 pm
Yasser ElBahr
Executive Creative Director & Co-Founder
People of the Internet
Homegrown Icons: The Visionaries Behind The Success
October 21, 2024
5:45 pm
6:15 pm
Amr Barghash
Cofounder & Managing Partner
Sage Hospitality
Deana Shaaban
CEO
D.S. & Co.
Shereen Kabil
Founder & Creative Designer
Lola K
Amr Kawashti
Cofounder & Managing Partner
In Your Shoe
Ramez Youssef
Co-founder
Tayarah, Society Of Play, Norshek and Al-Zomra

Moderator

Assem Omar
Marcom Advisor
.
From Dreams to Delights: How Culinary Artists Turn Passion into Brands We Love
October 21, 2024
6:20 pm
6:40 pm
Sherin Wafaai
Chef-Owner
PaoPao
Habiba Hany
Founder & CCO
CULT Egypt
Wael Elshorafa
Founder & CEO
Willy's Co.

Moderator

Mohamed Reda
Founder
What To?
The MO4 Network Story: How to build a MENA media empire as told through five (mostly) true tales of f**k ups, fierceness and fun
October 21, 2024
6:45 pm
7:15 pm
Amy Mowafi
Co-founder & CEO
MO4 Network
Creative Commerce: Merging Data, AI, and Customer Experience in MENA’s Fast-Growing Markets
October 21, 2024
7:20 pm
7:40 pm
Alhareth Albelaihed
Business Development Director
Habbar Agency
Maged Farrag
Creative and Managing Director
5dVR
Ahmed Emad
Head of Commerce
VML

Moderator

Zeyad Atef
Director of Operations | TPM
TAC Universe | VCloud LLC
Lights, Camera, Innovation: How Cinema Tech Is Shaping the Film Industry
October 21, 2024
7:45 pm
8:05 pm
Bushra Rozza
Board member - Producer
Digitised
Adly Thoma
Chairman & CEO
Gemini Africa
Future of Safe Intelligent Cities
October 21, 2024
8:10 pm
8:30 pm
Dr. Hazem Shatila
Head of Artificial Intelligence and Analytics
e& Egypt
Yasser Ghanam
Head of Technology and sustainable SMART solutions
MISRITALIA Properties
Mohamed ElRewainy
Enterprise Digital Solutions Director
e& business

Moderator

Zeyad Atef
Director of Operations | TPM
TAC Universe | VCloud LLC
Investments and Sponsorships Shaping Tomorrow’s Gaming Landscape
October 22, 2024
5:00 pm
5:20 pm
Mohamed Hesham
Ceo Founder
Cosmic Esports , Galaxy Gaming , Sia Space

Moderator

Ehab Gharib
CEO
Sia Space
Innovation Districts and the development of the Knowledge Quarter in London
October 22, 2024
5:25 pm
5:45 pm
Miki Lentin
Consultant
Cultural Associates Oxford

Moderator

Helen Wilkinson
Senior Associate
Cultural Associates Oxford
Strategic Leadership: Crafting Pathways to Business Success
October 22, 2024
5:50 pm
6:10 pm
Sara Romany
Managing Director
Mint & Company
Lina Fateen
Managing Director
Momentum Egypt

Moderator

Dania Elmor
Project Manager & Award-Winning Filmmaker
Creative Industry Summit
The Power of Play: Creating Ideas With Cut-Through Success
October 22, 2024
6:15 pm
6:45 pm
Stephen Corlett
CEO
180 Amsterdam
The Art of Unified Design: Balancing Authenticity, Originalism, & Creative Expression
October 22, 2024
6:50 pm
7:20 pm
Mohamed Badie
Founder
Badie Architects
Omar Sruji
Co-Founder and Creative Director
Caliber
Yasmina Makram
Founder and Head Designer
Yasmina Makram
Adham Shawkii
Co-Founder and lead designer of morph studios
Morph + design studio

Moderator

Karim Osman
Art Director
TOLD

Creative Stage

Opening Note
October 21, 2024
4:30 pm
4:35 pm
How Do You Connect to Millions from Different Cultures? The Art of Multicultural Communications
October 21, 2024
4:40 pm
5:10 pm
Nader Khalil
CEO & Creative Director
The Hub Advertising
Mohamed Abbas
Cofounder & managing partner
Matter
Bassel El-Sawy
Regional COO
Kijamii

Moderator

Ramez Youssef
Co-founder
Tayarah, Society Of Play, Norshek and Al-Zomra
Behind Unforgettable Campaigns: How Executive Creative Directors Make Ads With Lasting Impact
October 21, 2024
5:15 pm
5:35 pm
Alaa Almaktoum
Creative Director
Akwan
Yara Murad
Creative Director
Habbar Agency Foaj Group
Tamer Shaaban
Director // Creative
Mantis Labs
Sherif Mounir
Filmmaker / Creative Director
Freelancer

Moderator

Yahia Elsady
Content Lead
Peace Cake
Content to Cash: Monetizing Creativity Without Selling Out
October 21, 2024
5:40 pm
6:00 pm
Ahmad Abu Rob
Youtuber, content creator and founder
The content factory
Kareem Abou Gamrah
CEO
Peace Cake
Mohamed El Bassiouni
Co-Founder / Managing Director
Tayarah

Moderator

Moustapha Zaalouk
Chief Business Officer
TAC Universe
Flying Solo: How to Freelance Like a Pro
October 21, 2024
6:05 pm
6:25 pm
Hussein Diaa
Creative Director
LittleOnes
Youssef Hammad
Creative director / film maker
Freelancer

Moderator

Hanzada Abou Youssef
Entrepreneurship & Social Innovation Consultant
Founder & Creative Director - Hanzada Designs
Local Giants, Global Reach: Egypt & Saudi Agencies Taking Over
October 21, 2024
6:25 pm
6:55 pm
Ahmed Bahgat
Founder and Managing Director
Big Buzz Network
Eman Alosaimi
CEO
Lampaah لمبة
Mohamed Wasfy
Cheif Executive Officer
Bubblegum Advertising
Ahmed Mansour
Founder & ECD
BAM LLC.

Moderator

Abdullah Alhajri
Film Director
-
Spotlight on the Hidden Challenges of Film Production in MENA
October 21, 2024
6:30 pm
6:50 pm
RASHA HASHEM
CO-FOUNDER | EXECUTIVE PRODUCER | MARADONA FILMS
MARADONA FILMS
Dina Abdelraheem
Co-founder & Executive Producer of Film DNA And Director
Film DNA

Moderator

Ahmed Safi
Content Lead
Peace Cake
Spaces With Soul: How Visual Artists Photographers Capture Places Beyond the Surface
October 21, 2024
6:55 pm
7:10 pm
Ahmed Wahba
Filmmaker and photographer
Movement Films
Farida Bustani
Professional Photographer
Farida Bustani Photography
Nour El Refai
Architectural Photographer
Nour El Refai Photography FZ-LLC
What Makes a Festival Film? Learn From Egyptian Actors & Filmmakers Shaping Global Cinema
October 21, 2024
7:15 pm
7:35 pm
Karim Shaaban
Film Director
Guacamole Studio
Ali El Arabi
Director/Producer/ Ambient Light CEO
Ambient Light Film

Moderator

Nina Maghrabi
Actress /TV Host / CEO
Mousemelon ltd
Views Unveiled: Decoding Cultural Content Creation
October 22, 2024
5:00 pm
5:20 pm
Mahmoud Mostafa
Corporate Communication Leader & Content Creator
Lorenz
Mohamed Helmy
Managing director HelmyMan Events
HelmyMan Events
Alaa El Sheikh
Creative director
FP7 Egypt

Moderator

Mohab Maged
Senior Creative Copywriter
Creative Copywriter/Content Creator
The Future is in Our Past: Reviving Arab Symbols in Modern Design
October 22, 2024
5:25 pm
5:45 pm
Amina Ghali
Head Designer
Azza Fahmy Jewellery
Ahmed Hamdi
Founder & Creative Director
NILE EYEWEAR & NILE DETAILS
Shosha Kamal
Founder and Design Director
Shosha Kamal Design House

Moderator

Ronnie Kabil
Talent Manager & Celebrity Publicist
Ronnie & Co
Innovative Minds: Mastering Execution in a Multichannel World
October 22, 2024
5:50 pm
6:10 pm
Hussam Moro
Chief Creative Officer
Ads From Earth
Ibrahim M Alqahtani
Creative Director
swing
Arab Beats, Global Reach: The Journey to Shaping Music Across the World
October 22, 2024
6:15 pm
6:35 pm
Amr Emad
Music Producer
Disco Misr
Cosmicat Nouf Sufyani
Artist
MDL Beast
Local Advertising Giants: Egypt & Saudi Agencies Taking Over
October 22, 2024
6:40 pm
7:10 pm
Ahmed Bahgat
Founder and Managing Director
Big Buzz Network
Eman Alosaimi
CEO
Lampaah لمبة
Ahmed Mansour
Founder & ECD
BAM LLC.

Moderator

Abdullah Alhajri
Film Director
-

British Council Booth

State of Creativity Paper
October 21, 2024
4:30 pm
5:00 pm
Mostafa Aidaros
Marketing
Sony Middle East and Africa
Salma El kashef
Filmmaker and Cinematographer

Moderator

Chaymaa Ramzy
Executive Director
Shelter Art Space
Tomorrow comes today Trends Shaping the future Paper
October 21, 2024
7:30 pm
8:00 pm
Hassan Ragab
Architect/ Media Artist/ Interdisciplinary Designer
Hsnrgb Studio
Helen Wilkinson
Senior Associate
Cultural Associates Oxford
Aya Tarek
Visual Artist
NA

Moderator

Chaymaa Ramzy
Executive Director
Shelter Art Space
Creative Industries, Culture and Urban Competitiveness
October 22, 2024
7:00 pm
7:30 pm
Omniya Abdel Barr
Head of Development
Egyptian Heritage Rescue Foundation
Miki Lentin
Consultant
Cultural Associates Oxford

Moderator

Chaymaa Ramzy
Executive Director
Shelter Art Space
On Creative Industries in Egypt Paper
October 22, 2024
8:30 pm
9:30 pm
Hani Mahfouz
graphic designer / visual artist
hmd
Mahmoud Othman
Entertainment lawyer - Founder
Othman Media Law

Moderator

Chaymaa Ramzy
Executive Director
Shelter Art Space
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