Managing Partner – The Worx for Events
Founding Partner – Creative Industry Summit
Egypt Representative – Cannes Lions Global Festival of Creativity
Co-Founder – The Nu Digital Awards
Partner – Esports Summit
Egypt Chapter – Women Economic Forum
Accomplishment driven and advertising guru with 23+ years of experience in the communication field. Salama showed interest in advertising through her love of commercials since she was a child as she used to tape-record TV commercials and play them over and over, to dissect, study, memorize and sing, little did she know she was taking her first steps towards her passion in life.
Growing up with the belief that communication can break every barrier, Salama followed her passion and began her career working as a Dubbing Director at Media Concepts where she dubbed several Disney cartoons for the Egyptian market. From there, she moved publishing where she assumed the role of Editorial Associate at Cleo Magazine and was part of starting Egypt’s first English lifestyle Magazine.
Salama entered the advertising world, when she joined Lintas now known as Lowe, later moved to Grey, then Bates. She later joined Synergy Advertising as a startup and during her 10 years, she was a big part of driving the agency to becoming one of Egypt’s leading Advertising Agencies. She later moved to Animation Advertising and in 2010 she joined a startup group called Breakthrough, where she managed both the Advertising & the Digital agencies.
In December 2014 Salama established The Worx for Events, a woman led company with her Business Partner Neamat Khalil. The extraordinary ladies are completely redefining the, events landscape in their region and they are building everything hand in hand, defying the perceptions about the cultural and gender limitations.
In just 5 years the powerful duo have managed to take the market by storm, with the platforms they created, built and introduced to the market, such as:
Establish Creative Industry Summit, The Mena Region’s leading platform for showcasing & Celebrating Creativity.
Awarded by Cannes Lions, the Global Festival of Creativity to be their Official Office and Representative in Egypt.
Partnering in and running the Biggest Esports Professional tournament in Egypt, Esports Summit with around 8,000 Professional players.
Brought to Egypt, the Global Platform, Women Economic Forum, bringing to Egypt over 800 female leaders from 75 countries
Finally and most recently, launching The NU Digital Awards Egypt’s and the Mena Region’s first homegrown digital awards aiming to award and celebrate all work and professionals in the digital sphere.