An Egyptian construction engineer and entrepreneur, who launched Egypt’s first online content magazine with the intention of sparking happiness at a challenging time for the nation in 2011: what started off as Disalata, evolved into Tayarah in 2014 to become Egypt’s first untraditional advertising boutique and veteran content hub that he co-founded and currently heads as Managing Director, where he continues to mindfully add value to brands and targeted audiences through innovative creative formats and optimized productions, and collaborations with Egypt’s most acclaimed brands, agencies, and celebrities.
Leveraging on his passion for storytelling and impacting people and societies, in 2022, Bassiouni embarked on his first hosting experience through an original round-table digital format, “Khatwetein Li Wara, aimed at inspiring aspiring Egyptian entrepreneurs by providing proof that dreams are attainable through showcasing the raw, humane, and authentic stories of some of the most acclaimed businessmen in different industries across the country.
Bassiouni has an aptitude for scouting talent, both, on the corporate and creative levels, where he has a record of nurturing skills through training and creative incubation before directing them into areas of growth and sustainability.