Has joined the communication field since 1995, as an intern in TMI (later referred to as JWT, followed by many other names), and walked her way from intern to Regional Account Director Unilever Mashreq in 7 years. Briefly joined Leo Burnett, after which she joined FP7/CAI in 2002, and stayed on for 13 years, 8 of which she was General Manager. Fully orchestrated the Momentum relaunch in Egypt in 2016, with the positioning of providing client with a FULL BRAND EXPERIENCE offering. Thus adding WeberShandwick (an affiliate of WS MENAT) to the Momentum Egypt portfolio offering in 2019. Across the years, has worked closely on mostly every single category, with all scales of clients, and across different markets, covering Mashreq, and Yemen, other than Egypt. Has a passion for setting up companies; operations, systems, policies, culture & teams
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