Bassel spearheads all AKQA client/partner relations and internal operations across all MENA studios including UAE, Egypt & KSA. He is responsible for all strategic decisions and commercial performance of the MENA studios as the MD.
14+ years of regional digital and academia experience. Based in the Dubai studio, Bassel oversees and contributes across the regional client portfolio at AKQA.
Business Strategy, Agency Operations, Strategic Relations and Partnership Management, Commercials Growth