Since stepping into the vibrant world of advertising production, my career has flourished, characterized by significant growth and innovation. Beginning as a dedicated full-time employee, I swiftly grasped the fundamentals and tackled challenges head-on, which strengthened my foundation and enthusiasm for this lively and challenging field. My path took an exhilarating detour in 2014 when I ventured into freelancing, broadening my scope and allowing me to collaborate with industry experts, further refining my skills and confidence.
In 2015, I took a pivotal step by joining Vodafone Egypt as a production consultant from the client’s perspective. This role offered me a distinctive look at the balance between client expectations, the creative process, and production execution. Yet, it soon became clear that my heart belonged in the bustling world of production.
The year 2016 marked the launch of Maradona Films, leading me into the challenging yet thrilling arena of entrepreneurship. Running my own company has not only bolstered my confidence but also deepened my understanding of the industry as a business owner and executive producer.
Driven by ambition, Maradona Films embarked on international expansion by setting foot in Dubai in 2020, thereby enhancing our operational capabilities. Today, as we eagerly eye the Saudi market to infuse our executional experience into new territories, Maradona Films stands on the precipice of a new chapter, aiming to resonate with a diverse audience.
My voyage has been significantly shaped by collaborations with leading figures in the industry, reinforcing the notion that a diverse mix of talent and experiences is essential for triumph. Presently, Maradona Films stands as a symbol of innovation, commitment, and excellence, continuously pushing the boundaries of advertising production.
I take immense pride in thriving within a competitive and traditionally male-dominated sphere, particularly in our region. Years of hard work have allowed me to foster respectful, effective interactions with crews, agencies, and clients, underlining the influence and efficacy of female leadership in the advertising realm. As I forge ahead, I’m eager to embrace new challenges, enhance my learning, and contribute significantly to the industry’s ongoing development.
