With over 25 years experience in the creative industry, Mohamed Abbas has worked across multiple facets of the creative field, resulting in an holistic overview and understanding of creative expression and communication in its many forms.
12 years ago he Co-founded matter, the largest and most influential brand consultancy in Egypt, working on over 400 brands across more than 20 industries, enabling him to have a highly strategic impact on brands across the region from their creation, strategy and design.
Passionate about art and design himself, he has worked on many design projects throughout his career, and recently working on an exhibition using ai and mixed digital media to explore the relationship and influence of technology on ideation and visualization in design.
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