Advertising

Track(s): Advertising, Music, Marketing – Duration: 40 minutes Join us for a lively debate that will strike a chord with creatives and filmmakers alike aswe dive into the contentious world of jingles in advertising. With a panel of Egypt’sleading minds...

Track(s): Cannes Lions, Advertising, Media, Innovation, Awards – Duration: 20 minutes

Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...

Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...

Track(s): Web3, Advertising, Art, Photography, AI, Innovation – Duration: 30 minutes The NFT frenzy has simmered down, leaving an echoing question: Were NFTs just apassing trend, or is there more beneath the surface? Although the hype seems dead,NFTs or at...

Track(s): Advertising, Innovation, Digital, Cannes Lions – Duration: 30 minutes

Track(s): Advertising, Cannes Lions, Digital – Duration: 60 minutes In an era where we’re often encouraged to draw from and even mimic references, realcreativity can be stifled. How do we break free from imitative tendencies and strive fororiginality?Meet Ali Rez,...

Track(s): Content Creation, Marketing, Advertising, Digital – Duration: 30 minutes In this enlightening session, industry pioneers from the creative economy delve into thetransformative power of creative content marketing. Discover how the traditionaladvertising landscape is being reshaped, shifting from a sales-centric...

Track(s): Cannes Lions, Advertising, Innovation, Awards – Duration: 30 minutes Join Marian Brannelly, Global Director of Awards at Lions, for an insightful deep dive intothe standout performances from the Middle East and North Africa (MENA) at the CannesLions 2023.In this...

Track(s): Advertising, Wellness, Digital, Innovation, Health – Duration: 20 minutes Get ready for a thrilling journey into the heart of health communication with McCannHealthcare, the global leader in this critical domain. This talk isn’t just an exploration—it’sa celebration of McCann...