Events

September 24, 2023
5:10 pm
Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...
September 24, 2023
9:24 pm
Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...
September 24, 2023
9:24 pm
Track(s): Social Media, Storytelling, Creativity – Duration: 30 minutes
September 24, 2023
6:40 pm
Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...
September 24, 2023
7:15 pm
Track(s): Cannes Lions, Innovation, Marketing, Awards, Creativity, Strategy – Duration: 20 minutes Join us for an enlightening discussion led by Mohamed Aboelfotouh, Senior Director ofConsumer Engagement and Marketing Capability at PepsiCo. In this session,Aboelfotouh will delve into the profound business...