Events

September 24, 2023
4:45 pm
Track(s): Cannes Lions, Advertising, Media, Innovation, Awards – Duration: 20 minutes
September 24, 2023
5:00 pm
Track(s): Fashion – Duration: 20 minutes Ever wondered what it takes to style a pop icon? In this session, we’ll pull back thecurtain on the art of celebrity styling, focusing on the fashion journey of Egypt’s belovedrapper and songwriter, Wegz.You’ll...
September 24, 2023
7:40 pm
Track (s): Storytelling, Marketing, Fashion Design – Duration: 30 mins Embark on a creative journey as creative entrepreneurs and artists reveal the art ofweaving Cairo’s vibrant spirit into their unique fashion narratives.Each with their distinct styles, they draw from the...
September 24, 2023
5:30 pm
Track(s): She Strikes, Wellness – Duration: 20 minutes In many societies, menstruation continues to be shrouded in secrecy and burdened bytaboos. This session aims to shatter the stigma surrounding menstruation and explorestrategies for tackling menstrual taboos head-on. Join us for...
September 24, 2023
7:40 pm
Track(s): Fashion, Sustainability – Duration: 30 mins Unravel the threads of sustainable fashion in this fireside chat and examine what it trulymeans to be sustainable in a world where everyone’s boarding the ‘green’ express.Is sustainability just a trend, or a...
September 24, 2023
7:40 pm
Track(s): Advertising, Innovation, Digital, Cannes Lions – Duration: 30 minutes
September 24, 2023
7:40 pm
Track(s): Finance, Economy, Creative Economy, Design – Duration: 20 minutes In this fireside chat, angel investor and entrepreneur Mohammed ElKhamissy shares hisunique insights into Egypt’s creative economy. ElKhamissy will discuss the reasonsbehind his deep-seated belief in Egypt’s creative economy, his...