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2023 Annual Festival Agenda

FIND YOUR SESSION
Value in Values: How Sustainability Efforts Impact Company Valuation
September 24, 2023
4:30 pm
5:30 pm
Dave Hughes
Country Managing Director
L’Oreal Egypt
Mohamed Hany El Assal
CEO & Managing Director
Misr Italia Properties
Mark Wyllie
CEO
Beyti - An Almarai Subsidiary
Mohamed Shelbaya
CEO
PepsiCo North Africa
Tarek Kamel
CEO
Nestlé Egypt & Sudan

Moderator

Yasmin Helal
Senior business and operations strategist
NBA Egypt
Cannes At First Sight
September 24, 2023
4:45 pm
5:05 pm
Timmy Mowafi
Co-Founder
MO4 Network
Amy Mowafi
Co-founder & CEO
MO4 Network

Moderator

Amr El Tobgi
Buisness Mixologist
Cannes lions Egypt
Jingles – Kill or Keep?
September 24, 2023
4:45 pm
5:25 pm
Mostafa Shady
Head of Marcom
Etisalat by e&
Hazem El Saadani
Head of Agencies | TNA and DDB Egypt
Tarek Nour Holding group
Mohamed Wasfy
Cheif Executive Officer
Bubblegum Advertising
Karim Samaha
Vice President of Juice and Foods
Beyti - an Almarai Subsidiary
Sondos Effat
General Manager
FP7 McCann

Moderator

Dina Abdelraheem
Co Founder & Executive Producer of Film DNA and Director
Film DNA
The Art of Collaboration: Exploring the Ups, the Downs and Everything in Between
September 24, 2023
5:00 pm
5:20 pm
Hanna Hazem
Co-Founder and Creative Director
Ohanna
The Human Side Of Innovation
September 24, 2023
5:10 pm
5:50 pm
Mauro Porcini
SVP, Chief Design Officer
PepsiCo, USA
The Story of Cairo: Brands That Speak the Language of the City
September 24, 2023
4:42 pm
4:42 pm
Dara Hassanein
Co-founder & Creative Director
RebelCairo
Omar Mobarek
Founder & Creative Director
UNTY

Moderator

Maryam Matar
Fashion Buyer
Sixty9 Group - Masion 69
Shattering Stigma: Tackling Menstrual Taboos
September 24, 2023
5:30 pm
5:50 pm
Nour Emam
Co-founder & CEO
Mother Being
Transforming Egypt’s Culinary and Hospitality Industries: Sizzling Insights from Top Innovators
September 24, 2023
4:42 pm
4:42 pm
Kareem Nabil
CEO & co- founder
Gnk Hospitality
Mohamed Abd El Hak
Founder and managing director
Mobistro
Wesam Masoud
Co-founder & Chief Culinary Officer, The Food Lab Egy
Storyteller, Cairo Food Week
Mohamed Khaled El Assal
CEO & Managing Director
Misr Italia Properties
Mirette Aly
Culinary Director - Chief Hospitality Officer
TLT Concepts
Meet & Greet: Youssef Gadallah
September 24, 2023
5:50 pm
6:20 pm
Youssef Gadallah
Head of Creative Agency Partnerships and Creative Consultancy - GBS METAP
TikTok - Bytedance
How to Leverage Design & Design Thinking to Unlock and Reinforce Brand Desirability & Brand Love
September 24, 2023
4:42 pm
4:42 pm
Gianmauro Vella
VP & Head of Design PepsiCo Greater China, Asia Pacific, Middle East and Africa
PepsiCo, USA
Sculpting in Time: A Masterclass in Editing and VFX
September 24, 2023
4:42 pm
4:42 pm
Ahmed Hafez
Film Editor
Aroma Studios
Tamer Mortada
Chairman
Aroma
Re-Inventing The Wheel: Sustainable Fashion
September 24, 2023
4:42 pm
4:42 pm
Norhan El Sakkout
Founder & Creative Director
Saqhoute
Manal Saleh
CEO
Egyptian Clothing Bank and Founder of Almah

Moderator

Lamaan Elgallal
Podcaster
Cuthecrap the podcast
Why Should I Listen to Your Story?
September 24, 2023
4:42 pm
4:42 pm
Youssef Gadallah
Head of Creative Agency Partnerships and Creative Consultancy - GBS METAP
TikTok - Bytedance
صممها مصريWinners Announcment
September 24, 2023
4:42 pm
4:42 pm
Rivo’s Time Capsule: Crafting an Era through Style & Design 
September 24, 2023
6:35 pm
7:05 pm
Eslam Hassan
Production and set designer
Econcept
Yassin ElBadawi
content producer
WATCH IT
Mohamed Sabry Abaza
Executive Producer
Out of the box
Muhamed Nayer
Show runner.
Self employed
Yahya Ismail
Film director
Freelance

Moderator

Nala Kamel
Founder Nala Says, Presenter and MC
Nala Says
The Cannes Lions Experience: Opportunities For Brands & Agencies
September 24, 2023
6:40 pm
7:10 pm
Nicola Tillin
SVP & Chief Revenue Officer
Lions
Media Integrity in the Digital Age: Battling Misinformation and Disinformation
September 24, 2023
6:40 pm
7:20 pm
Waseem El Tanahi
CEO
Media Republic
Amy Mowafi
Co-founder & CEO
MO4 Network
Hesham Shata
CSO
Think Marketing
Triska Hamid
Editorial Director
Wamda

Moderator

Abdelrahman Ayman
Cofounder
Educatly
Meet & Greet: Ali Rez
September 24, 2023
6:40 pm
7:10 pm
Ali Rez
Chief Creative Officer MENAP
Impact BBDO Group
The Future of Art, AI & Digital Ownership
September 24, 2023
4:42 pm
4:42 pm
Dix
3D Artist
Self Employed
Dina Fahmy
Artist/ Co-Founder CLEG Art Gallery
CLEG Art Gallery
Waleed Shah
Photographer
None

Moderator

Aliah Yacoub
AI Philosopher and head of techQualia
Synapse Analytics
Fintech Innovation For Financial Inclusion in Egypt: Reimagining The Financial Scene
September 24, 2023
4:42 pm
4:42 pm
Ahmed Kouchouk
Vice Minister of Finance for Fiscal Policies and Institutional Reforms
Ministry of Finance
Eslam Darwish
Founder Just Innovate
Just Innovate
Sherine Hamed El Sharkawy
First Deputy Minister of Finance for Economic Affairs
Ministry of Finance

Moderator

Rana Arafa
Tv presenter
Orbit alfa el youm
The Business Impact of Driving Creative Excellence
September 24, 2023
7:15 pm
7:35 pm
Mohamed Aboelfotouh
Sr. Director of Consumer Engagement & Marketing Capability
PepsiCo
Trailblazing Tactics: When Brands Defy Expectations During The World Cup 2022
September 24, 2023
7:40 pm
8:10 pm
Nour Abdulrahman
Head of Strategic Marketing
Qatar Foundation
Moustapha Mikaty
General Manager
FP7McCann Doha
Meet & Greet: Dalia Shawky & Adam El Sharkawy
September 24, 2023
7:40 pm
8:10 pm
Dalia Shawky
Actress
Egyptian Syndicate of Artists
Adam El Sharkawy
Actor
Fashion Forward: The Future of the Egyptian Fashion Industry
September 24, 2023
4:42 pm
4:42 pm
Dina Maghawry
Jewelry designer and body piercer
DMJ World by Dina Maghawry
Clair Seffeen
Managing Partner
Story Concept Store

Moderator

Caro Doss
Personal Stylist/Shopper & Digital creator in styling and wellbeing
.
An Investor’s Perspective: Realizing the Potential of Egypt’s Creative Economy 
September 24, 2023
4:42 pm
4:42 pm
Mohammed Elkhamissy
Group Chief Financial Officer & Advisor to the Board
Redco Construction Al Mana W.L.L

Moderator

Lamia Kamel
Founder of Narrative PR Summit, and MD of CC Plus and Flair Magazine
CC Plus
اتقدم LiveBy Peace Cake 
September 24, 2023
9:00 pm
9:40 pm
Etisalat Raffle Winners Announcement 
September 24, 2023
9:40 pm
10:00 pm
Directing the Culture: The Craft & Influence of Music Videos
September 24, 2023
7:25 pm
8:05 pm
Zeina Aref
Director & Photographer
Freelance
Muhammed Ibrahim
Director of Photography
Freelancer
Mohsen Sherif
Director
Freelancer

Moderator

Zaid Kreshan
Senior Editor SceneNoise & Artist
MO4
The Art of Idea Generation: How Entrepreneurs Can Spot Emerging Trends and Disruptive Technologies
September 24, 2023
8:10 pm
8:40 pm
Shahira Marei
Founder and CEO of Dirty Cookie
Dirty Cookie
Ahmed Rashad
Management consultant and founder of business بالعربي
Business بالعربي
Omar Elmetwally
CEO
Sigma-Fit
Omar Salah
Co-Founder & GM of Expansion
Khazna Tech
A 5-Round Journey
September 24, 2023
8:20 pm
9:00 pm
Mazen Mohamed Ashraf El Saeed Ebraheem
Filmmaker/Cinema Director
Freelance
Yehia Allam
Producer, Production Design, CEO & owner of Allamz & We Rent
Allamz
Dalia Shawky
Actress
Egyptian Syndicate of Artists
Adam Elsharkawy
Actor
Allamz
Brand Strategy Blueprint: Crafting a Roadmap for Success
September 25, 2023
3:00 pm
7:00 pm
Janan Osama
Strategy Director
Matter - brand consultancy
From Scrap to Script to Screen
September 25, 2023
3:00 pm
7:00 pm
Tariq Ali
Founder / Director
ZANAD
TV & TikTok: Ideating for the Creative Duo
September 25, 2023
3:00 pm
5:00 pm
Farah Mansour
Head of Digital & Social Media
Fp7 McCann Cairo
Said Cassim
Creative Agency Partner - GBS METAP
TikTok
Amr Ammar
Creative Agency Partner, METAP
TikTok
The Emotional Power Beyond The Boundaries Of The Space
September 25, 2023
4:00 pm
4:25 pm
Hala Saleh
Founder and Principal Designer at TDF+
TDF+
The Power of Networks: Building Support Systems for Women in the Creative Economy
September 25, 2023
4:00 pm
4:40 pm
Mahira Hassan
Head of Corporate Affairs and Sustainability
Nestle Egypt
Ghada Fouad
Corporate Affairs & Communications Director
Beyti - an Almarai subsidiary
Lamise Negm
CSR Advisor to the Governor
Central Bank of Egypt

Moderator

Rana Arafa
Tv presenter
Orbit alfa el youm
The Rise of Saudi Arabia’s Music Scene & Creative Economy
September 25, 2023
4:00 pm
4:20 pm
Ahmad Alammary – Baloo
Chief Creative Officer
MDLBEAST
Moe Hamzeh
Executive Director Arabic, Regional Music & Talent Development
MDLBEAST RECORDS

Moderator

Timmy Mowafi
Co-Founder
MO4 Network
Dekka Competition Winners Announcment
September 25, 2023
4:35 pm
4:45 pm
Balancing AI and EQ: Guiding the Creative Revolution
September 25, 2023
4:45 pm
5:25 pm
Rodger Werkhoven
GenAI Consultant & Keynote Speaker
Banijay Benelux, OpenAI Talks, Netherlands
Meet & Greet: Salma El Wardany
September 25, 2023
5:00 pm
5:30 pm
Salma El-Wardany
Author, Broadcaster, Speaker
BBC
Dress the Part, Play the Part: An Intro To Fashion Psychology
September 25, 2023
5:30 pm
5:50 pm
Yasmina Nessim
Fashion Psychologist; Founder & CEO of pstyled
pstyled
A Chat with Shadi Kandil: Matters of Creativity
September 25, 2023
5:30 pm
6:00 pm
Shadi Kandil
General Manager, Global Business Solutions, METAP
TikTok
Mai Salama
Founding Partner
Creative Industry Summit
Surviving and Thriving: Unveiling the Top Five Rules for Retailing in a Recession
September 25, 2023
5:30 pm
6:00 pm
Khaled Radwan
Digital Commerce Channel Manager North Africa, Levant & Iraq
Unilever
Hossam EZZ
CEO & CCO
Fawry FMCG - Fawry Plus - Fawry
Amir Hassan
Head of digital marketing & eCommerce
Philips

Moderator

Mohamed Salama
Host
State of E-commerce Podcast
A Roadmap to Greatness: Supporting Women To Take Their Business To The Next Level
September 25, 2023
5:30 pm
6:00 pm
Maryam Elmasry
Owner & General Manager of Green House Co.
Green House Co. for food products
Hany ElDieb
Head of SME Business
The Commercial international Bank ( CIB)
Farah Ahmed
Founder & CEO
The baby garage

Moderator

Tarek Elkady
Group CEO
KD Group
Meet & Greet: Rodger Werkhoven
September 25, 2023
5:50 pm
6:20 pm
Rodger Werkhoven
GenAI Consultant & Keynote Speaker
Banijay Benelux, OpenAI Talks, Netherlands
Unlikely Inspiration: When The Streets Speak
September 25, 2023
5:55 pm
6:25 pm
Waseem Abo Khadra
Founder and creative director of waseem khadra
Waseem khadra
Ismail Sabet
Photographer
Freelancr

Moderator

Ekram Aabed
consumer experiences strategist consultant
Freelancers
Schneider Electric’s Sustainability Blueprint: Urgent Insights for the Green Transition
September 25, 2023
6:05 pm
6:25 pm
Saif El-Demerdash
Services Vice President
Schneider Electric, Northeast Africa, and Levant
Ahmed Mansour
Editor in Chief
925 Egypt Magazine
Behind The Curtain: Insights & Trends From Cannes Lions
September 25, 2023
6:05 pm
6:25 pm
Magd EL Sherif
Co-Founder - Managing Partner
matter
Three Decades Traveling the Ever-Changing Filmmaking Landscape
September 25, 2023
6:15 pm
6:45 pm
Ali Selim
Writer/Director
Ali Selim Corporation
Meet & Greet: Tom Eerebout
September 25, 2023
6:20 pm
6:50 pm
Tom Eerebout
Fashion director
Tom Eerebout
Be The Reference
September 25, 2023
6:30 pm
7:30 pm
Ali Rez
Chief Creative Officer MENAP
Impact BBDO Group
Beyond Influencers: How Creative Content Marketing is Dominating the Advertising Landscape
September 25, 2023
6:30 pm
7:00 pm
Marize Sami
Deputy MD
Dentsu MENA
Youssef Gadallah
Head of Creative Agency Partnerships and Creative Consultancy - GBS METAP
TikTok - Bytedance
Kareem Abou Gamrah
CEO
Peace Cake

Moderator

Sherif Ismail Nour El Din
Tv And Radio Host / Actor
Al Motaheda for media services
The Internet is Evolving, So Should Your Brand!
September 25, 2023
6:30 pm
7:00 pm
Ahmed Yousry
Managing Director
Asmrica Advertising Agency
Ahmed Bassiouni
Venture Partner
davinc·e
Ahmed Ezzat Fahmy
Founder & CEO
Vanilla Social Media INC.

Moderator

Omar Elsiefy
Innovation Strategy Executive
MO4 Network
 e& Leading Digital Transformation
September 25, 2023
6:50 pm
7:10 pm
Mohamed ElRewainy
Enterprise Solutions Director
Etisalat by e&
Meet & Greet: Shadi Kandil
September 25, 2023
7:00 pm
7:30 pm
Shadi Kandil
General Manager, Global Business Solutions, METAP
TikTok
Beyond the Wardrobe: Exploring the Multifaceted Role of a Fashion Stylist 
September 25, 2023
7:05 pm
7:45 pm
Tom Eerebout
Fashion director
Tom Eerebout

Moderator

Ekram Aabed
consumer experiences strategist consultant
Freelancers
Unleashing Growth Potential: Nurturing and Sustaining Event Brands for Long-Term Success
September 25, 2023
7:05 pm
7:45 pm
Lamia Kamel
Founder of Narrative PR Summit, and MD of CC Plus and Flair Magazine
CC Plus
Neamat Khalil
Founding Partner
Creative Industry Summit
Ahmed Ebeid
Founder & MD
RMC Worldwide, Egypt

Moderator

Ahmed Mansour
Editor in Chief
925 Egypt Magazine
Funding Creative Entrepreneurship
September 25, 2023
7:35 pm
8:05 pm
H.E. Dr. Nabeel Koshak
CEO and Board Member
Saudi Venture Capital Company (SVC)

Moderator

Rana Arafa
Tv presenter
Orbit alfa el youm
Decoding Regional Triumph: Unpacking Insights from Cannes Lions 2023 Winners
September 25, 2023
7:40 pm
8:10 pm
Marian Brannelly
Global Director of Awards
LIONS
Meet & Greet: Sedky Sakhr & Rakeen Saad
September 25, 2023
7:45 pm
8:15 pm
Sedky Sakhr
Actor/Musician
N/A
Rakeen Saad
Actress
Freelancer
Is AI Destroying The Livelihoods Of Photographers, Filmmakers, & Artists?
September 25, 2023
7:50 pm
8:40 pm
Nader Elnakoury
Film director
Film making
Khaled Al Kammar
Music Composer
Khaled Al Kammar
Kareem El Hennawi
Co-founder and Executive Director
ESLSCA University
Tariq Ali
Founder / Director
ZANAD
Mariam Naoum
Screenwriter Sard’s Founder & CEO
Sard Writer Room
Karim El Hayawan
Visual Artist / Interior Designer
Design Point

Moderator

Mark Hanna
Film Director, Creative Director
Freelancer
From Pyramids to Possibilities: Egypt’s Sustainable Tourism Odyssey
September 25, 2023
7:50 pm
8:05 pm
Rasha AlKady
Chief Creative Officer
Studio KAD
Today’s World of Healthcare Communication by McCann Health Cairo
September 25, 2023
8:10 pm
8:30 pm
Karen Kamel
Regional Managing Director
McCann Health MENA
Amr El-Kalaawy
Regional Managing Director KSA & Bahrain
FP7McCann KSA, Saudi Arabia
A Dose of Rivo 
September 25, 2023
8:35 pm
9:15 pm
Hassan Abouelrouss
Actor/singer
Chicalastic
Yassin ElBadawi
content producer
WATCH IT
Mariam Moamen
Actress
Freelance
Mina El Naggar
Actor
NA
Miran Abdelwareth
Actress
Rivo 2
Hassan Mahfouz
Executive Producer
Film Clinic Express
Sedky Sakhr
Actor/Musician
N/A
Amr Gamal
Actor
Cinema
Sarrah Abdelrahman
Actress
Cinema
Useif Hashish
Creative director
Watch it
Muhamed Nayer
Show runner.
Self employed
Rakeen Saad
Actress
Freelancer
Mohamed Moula
Freelance Copywriter, Standup Comedian & Actor
MM
Yahya Ismail
Film director
Freelance

Moderator

Nala Kamel
Founder Nala Says, Presenter and MC
Nala Says
Etisalat Raffle Winners Announcement
September 25, 2023
9:20 pm
9:35 pm
Crafting a Narrative: How To Tell Your Story
September 25, 2023
8:15 pm
8:35 pm
Salma El-Wardany
Author, Broadcaster, Speaker
BBC
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