September 24, 2023
4:30 pm
Track(s): Sustainability, Innovation, Marketing, CSR – Duration: 60 minutes Join us as we explore the true value of sustainability in today’s business landscape. Thissession, will delve into the tangible impact of sustainability efforts on company valuation.Meet leaders who helm global...
September 24, 2023
4:45 pm
Track(s): Cannes Lions, Advertising, Media, Innovation, Awards – Duration: 20 minutes
September 24, 2023
4:45 pm
Track(s): Advertising, Music, Marketing – Duration: 40 minutes Join us for a lively debate that will strike a chord with creatives and filmmakers alike aswe dive into the contentious world of jingles in advertising. With a panel of Egypt’sleading minds...
September 24, 2023
5:00 pm
Track(s): Fashion – Duration: 20 minutes Ever wondered what it takes to style a pop icon? In this session, we’ll pull back thecurtain on the art of celebrity styling, focusing on the fashion journey of Egypt’s belovedrapper and songwriter, Wegz.You’ll...
September 24, 2023
5:10 pm
Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...
September 24, 2023
1:01 am
Track (s): Storytelling, Marketing, Fashion Design – Duration: 30 mins Embark on a creative journey as creative entrepreneurs and artists reveal the art ofweaving Cairo’s vibrant spirit into their unique fashion narratives.Each with their distinct styles, they draw from the...
September 24, 2023
5:30 pm
Track(s): She Strikes, Wellness – Duration: 20 minutes In many societies, menstruation continues to be shrouded in secrecy and burdened bytaboos. This session aims to shatter the stigma surrounding menstruation and explorestrategies for tackling menstrual taboos head-on. Join us for...
September 24, 2023
1:01 am
Track(s): Food, Innovation, Entrepreneurship – Duration: 50 minutes Feast your senses on a panel that cooks up a vibrant blend of culinary arts, hospitality,and their delicious impact on tourism in Egypt. Our panelists – trailblazing restaurantowners and culinary business pioneers...
September 24, 2023
1:01 am
Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...
September 24, 2023
1:01 am
Track(s): VFX, GFX, Tech & AI, Film Making, Craft, Post Production, Production, Cinematech – Duration: 30 minutes Fasten your seatbelts as Ahmed Hafez, Head of the Editing Department, and TamerMortada, Director from Aroma Designs and Solutions, take you on a...