Track(s): Sustainability, Innovation, Marketing, CSR – Duration: 60 minutes Join us as we explore the true value of sustainability in today’s business landscape. Thissession, will delve into the tangible impact of sustainability efforts on company valuation.Meet leaders who helm global...
Track(s): Cannes Lions, Advertising, Media, Innovation, Awards – Duration: 20 minutes
Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...
Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...
Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...
Track(s): Web3, Advertising, Art, Photography, AI, Innovation – Duration: 30 minutes The NFT frenzy has simmered down, leaving an echoing question: Were NFTs just apassing trend, or is there more beneath the surface? Although the hype seems dead,NFTs or at...
Track(s): Fintech, Economy, Innovation, Finance Duration: 40 mins Prepare for a dynamic discussion that aims to redefine the financial landscape in Egyptthrough the lens of fintech innovation. This panel brings together a unique blend ofpolicy-making and entrepreneurial expertise to address...
Track(s): Cannes Lions, Innovation, Marketing, Awards, Creativity, Strategy – Duration: 20 minutes Join us for an enlightening discussion led by Mohamed Aboelfotouh, Senior Director ofConsumer Engagement and Marketing Capability at PepsiCo. In this session,Aboelfotouh will delve into the profound business...
Track(s): Advertising, Innovation, Digital, Cannes Lions – Duration: 30 minutes
Track(s): Startups, Entrepreneurship, Innovation, Tech & AI – Duration: 30 minutes In this dynamic session, we’ll delve into the art of idea generation, focusing on howyoung entrepreneurs can stay one step ahead by identifying emerging trends anddisruptive technologies. Discover the...
