Marketing

September 24, 2023
4:30 pm
Track(s): Sustainability, Innovation, Marketing, CSR – Duration: 60 minutes Join us as we explore the true value of sustainability in today’s business landscape. Thissession, will delve into the tangible impact of sustainability efforts on company valuation.Meet leaders who helm global...
September 24, 2023
4:45 pm
Track(s): Advertising, Music, Marketing – Duration: 40 minutes Join us for a lively debate that will strike a chord with creatives and filmmakers alike aswe dive into the contentious world of jingles in advertising. With a panel of Egypt’sleading minds...
September 24, 2023
5:00 pm
Track(s): Fashion – Duration: 20 minutes Ever wondered what it takes to style a pop icon? In this session, we’ll pull back thecurtain on the art of celebrity styling, focusing on the fashion journey of Egypt’s belovedrapper and songwriter, Wegz.You’ll...
September 24, 2023
2:34 am
Track (s): Storytelling, Marketing, Fashion Design – Duration: 30 mins Embark on a creative journey as creative entrepreneurs and artists reveal the art ofweaving Cairo’s vibrant spirit into their unique fashion narratives.Each with their distinct styles, they draw from the...
September 24, 2023
2:34 am
Track(s): Social Media, Storytelling, Creativity – Duration: 30 minutes
September 24, 2023
6:35 pm
Track(s): Film, Fashion – Duration: 30 minutes This panel will delve into the captivating visual and stylistic elements of “Rivo”. Thosewho brought the show’s nostalgic aesthetic to life discuss their approach to recreatingthe vibrant energy and unique style of the...
September 24, 2023
6:40 pm
Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...
September 24, 2023
7:15 pm
Track(s): Cannes Lions, Innovation, Marketing, Awards, Creativity, Strategy – Duration: 20 minutes Join us for an enlightening discussion led by Mohamed Aboelfotouh, Senior Director ofConsumer Engagement and Marketing Capability at PepsiCo. In this session,Aboelfotouh will delve into the profound business...
September 24, 2023
2:34 am
Track(s): Finance, Economy, Creative Economy, Design – Duration: 20 minutes In this fireside chat, angel investor and entrepreneur Mohammed ElKhamissy shares hisunique insights into Egypt’s creative economy. ElKhamissy will discuss the reasonsbehind his deep-seated belief in Egypt’s creative economy, his...
September 24, 2023
8:20 pm
Track(s): Film, Sports, Cinematech, Marketing, Music, Creativity – Duration: 40 minutes Get ready to rumble with the team behind “5 Rounds”, Egypt’s first sports film to stepinto the Mixed Martial Arts (MMA) arena. They’ll share the story behind the story,showing...