Digital

Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...

Track(s): Media, Digital, Broadcast, News, Content – Duration: 40 minutes In an era of fast-paced digital media, the spread of misinformation and disinformationposes significant challenges to society. This session delves into the critical topic of ethicsand accountability in modern media,...

Track(s): Advertising, Innovation, Digital, Cannes Lions – Duration: 30 minutes

Track(s): Music, Digital, Production, Economy, Craft, Video – Duration: 40 mins Join us as we navigate the visual journey from MTV to TikTok – a testament to theenduring power of visual narratives in amplifying artists’ voices and expanding theirexposure in...

Track(s): Tech & AI, Innovation, Digital, Web3, Chat GPT, Robotics, Duration: 40 minutes For the first time in Egypt, a representative from OpenAI, the parent company of ChatGPT, is coming to convey a powerful message about the intersection of artificialintelligence...

Track(s): Advertising, Cannes Lions, Digital – Duration: 60 minutes In an era where we’re often encouraged to draw from and even mimic references, realcreativity can be stifled. How do we break free from imitative tendencies and strive fororiginality?Meet Ali Rez,...

Track(s): Content Creation, Marketing, Advertising, Digital – Duration: 30 minutes In this enlightening session, industry pioneers from the creative economy delve into thetransformative power of creative content marketing. Discover how the traditionaladvertising landscape is being reshaped, shifting from a sales-centric...

Track(s): Tech & AI, Film, Photography, Digital, Art, Filmmaking – Duration: 50 minutes

Track(s): Advertising, Wellness, Digital, Innovation, Health – Duration: 20 minutes Get ready for a thrilling journey into the heart of health communication with McCannHealthcare, the global leader in this critical domain. This talk isn’t just an exploration—it’sa celebration of McCann...