Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...
Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...
Track(s): Social Media, Storytelling, Creativity – Duration: 30 minutes
Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...
Track(s): Cannes Lions, Innovation, Marketing, Awards, Creativity, Strategy – Duration: 20 minutes Join us for an enlightening discussion led by Mohamed Aboelfotouh, Senior Director ofConsumer Engagement and Marketing Capability at PepsiCo. In this session,Aboelfotouh will delve into the profound business...
