Music

Track(s): Advertising, Music, Marketing – Duration: 40 minutes Join us for a lively debate that will strike a chord with creatives and filmmakers alike aswe dive into the contentious world of jingles in advertising. With a panel of Egypt’sleading minds...

Track(s): Fashion – Duration: 20 minutes Ever wondered what it takes to style a pop icon? In this session, we’ll pull back thecurtain on the art of celebrity styling, focusing on the fashion journey of Egypt’s belovedrapper and songwriter, Wegz.You’ll...

Track (s): Storytelling, Marketing, Fashion Design – Duration: 30 mins Embark on a creative journey as creative entrepreneurs and artists reveal the art ofweaving Cairo’s vibrant spirit into their unique fashion narratives.Each with their distinct styles, they draw from the...

Track(s): Social Media, Storytelling, Creativity – Duration: 30 minutes

Track(s): Film, Fashion – Duration: 30 minutes This panel will delve into the captivating visual and stylistic elements of “Rivo”. Thosewho brought the show’s nostalgic aesthetic to life discuss their approach to recreatingthe vibrant energy and unique style of the...

Track(s): Finance, Economy, Creative Economy, Design – Duration: 20 minutes In this fireside chat, angel investor and entrepreneur Mohammed ElKhamissy shares hisunique insights into Egypt’s creative economy. ElKhamissy will discuss the reasonsbehind his deep-seated belief in Egypt’s creative economy, his...

Track(s): Music, Digital, Production, Economy, Craft, Video – Duration: 40 mins Join us as we navigate the visual journey from MTV to TikTok – a testament to theenduring power of visual narratives in amplifying artists’ voices and expanding theirexposure in...

Track(s): Film, Sports, Cinematech, Marketing, Music, Creativity – Duration: 40 minutes Get ready to rumble with the team behind “5 Rounds”, Egypt’s first sports film to stepinto the Mixed Martial Arts (MMA) arena. They’ll share the story behind the story,showing...

Track(s): Music, Digital, Production, Economy, Saudi Arabia – Duration: 20 minutes Tune in to an exciting panel discussion that sheds light on the burgeoning music sceneand creative economy in Saudi Arabia. Featuring an impressive line-up of the country’smost prominent musicians,...

Track(s): Media, Creativity, Marketing – Duration: 30 minutes Join us as Shadi Kandil, General Manager, Global Business Solutions, METAP & EE atByteDance, takes us on an exclusive tour behind the scenes of TikTok.As a key player at the helm of...