Keynote

Duration: 25 minutes

Track(s): Tech & AI, Innovation, Digital, Web3, Chat GPT, Robotics, Duration: 40 minutes For the first time in Egypt, a representative from OpenAI, the parent company of ChatGPT, is coming to convey a powerful message about the intersection of artificialintelligence...

Track(s): Fashion, Mental Wellness – Duration: 20 minutes Engage with the intriguing domain of fashion psychology with Yasmina Nessim, founderof pstyled and the first business-oriented fashion psychologist. Yasmina’s innovativework interlinks fashion, mood, performance, and self-expression.In this keynote, Yasmina will share...

Track: Film, Cinema, Storytelling, TV – Duration: 30 minutes For the first time in Egypt, the filmmaking virtuoso and director of Marvel’s SecretInvasion, Ali Selim, will be taking the stage!Selim talks about his journey from directing commercials, documentaries, and musicvideos then...

Track(s): Advertising, Cannes Lions, Digital – Duration: 60 minutes In an era where we’re often encouraged to draw from and even mimic references, realcreativity can be stifled. How do we break free from imitative tendencies and strive fororiginality?Meet Ali Rez,...

Duration: 20 minutes

Track(s): Cannes Lions, Advertising, Innovation, Awards – Duration: 30 minutes Join Marian Brannelly, Global Director of Awards at Lions, for an insightful deep dive intothe standout performances from the Middle East and North Africa (MENA) at the CannesLions 2023.In this...

Track(s): Advertising, Wellness, Digital, Innovation, Health – Duration: 20 minutes Get ready for a thrilling journey into the heart of health communication with McCannHealthcare, the global leader in this critical domain. This talk isn’t just an exploration—it’sa celebration of McCann...

Track(s): She Strikes, Storytelling, Broadcast, Entrepreneurship – Duration: 20 minutes Salma El-Wardany, celebrated writer, poet, and BBC presenter, will take the stage toshare her wisdom on weaving compelling narratives. Whether you’re a budding writer orsimply eager to tell your story,...