September 24, 2023
5:10 pm
Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...
September 25, 2023
6:05 pm
Track(s): Cannes Lions, Branding, Innovation, Craft, Awards – Duration: 20 minutes Take a peek behind the curtain of the prestigious Cannes Lions International Festival ofCreativity with Magd El Sherif, the Cofounder and Managing Partner of matter and ajudge at Cannes...