Track(s): Cannes Lions, Branding, Innovation, Craft, Awards – Duration: 20 minutes
Take a peek behind the curtain of the prestigious Cannes Lions International Festival of
Creativity with Magd El Sherif, the Cofounder and Managing Partner of matter and a
judge at Cannes Lions. He’ll share his insights from the front lines of the festival,
discussing what’s new, what’s enduring, and what’s on the horizon in the world of
creativity.