Magd EL Sherif

Magd El Sherif is a seasoned brand builder with 18+ years of experience in the Creative industry.
His expertise resides in creating and forging distinctive brands, from award-winning packaging to world-class identities, that deeply resonate with the target audience in the MENA region. With a deep understanding of the Middle Eastern market, culture, and consumer landscape, Magd has successfully worked with over 400+ brands across 13 countries in more than 23 sectors.
He possesses a profound knowledge of strategic brand positioning and naming for Arabic-speaking countries. Magd’s leadership in matter, an award-winning branding agency, has been instrumental in establishing brands and driving development throughout the MENA region.
With a focus on FMCG, Fintech, and Real Estate sectors, he leverages his extensive experience and market knowledge to deliver exceptional brand building solutions. His contributions have garnered numerous international accolades, including D&AD, The Die-line, Transform, A’Design Awards, Sharks, Clio, and Lynx.
In addition to his brand building expertise, Magd has served as a jury member in prestigious international awards, including Cannes Lions and Red Apple Awards in 2023. This recognition reflects his discerning eye for excellence in creativity and strategic brand communications.

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