Workshop Overview:
Take the chance to experience advertising on a level that escapes the competitive herd and gives you the experience to challenge us & yourself in a bid against our own work & briefs. Hosam Akil, the Creative director of Tarek Nour Group behind some of the region’s award winning campaigns, brings to you a unique 2 day workshop that will showcase to you the elevated format of thinking of Tarek Nour Group. When we say bidding we mean we will have the opportunity to challenge real briefs and see the final work as it came out on screen. In this entry to intermediate level workshop, you’ll learn Hosam’s tips on how to spot the right insight to coming up with ‘the’ creative concept” with the execution in mind to deliver a campaign that does meet the brief yet exceeds in delivering the creative output in a totally different way.
Workshop Objectives:
- Creative thinking
- Brainstorming habits
- Conceptualizing
- Building concepts
- Hands on experience
- Storytelling
- Presentation
- Arabic Copywriting
Level of Difficulty: Beginners & Intermediate
Language: Bilingual
Duration: 2 Days / 2 hours per day
Target Audience: Creatives & Copywriters
