Bassel is a results-oriented professional with over 17 years of expertise in digital transformation, strategic planning, and operations management. He spearheaded the growth of both Isobar (Dentsu Network) and AKQA (WPP Network) across the MENA region, driving business growth. He recently Joined Kijamii as the Regional COO to helpo with the regional growth.
Bassel consistently identifies opportunities for improvement and implements transformative strategies that deliver measurable results for both vertical and horizontal growth. His deep expertise enables him to lead the execution of brand communication, governance, and innovative concept strategies. With a proven ability to direct and inspire cross-functional teams, Bassel has helped numerous brand partners on both local & reguonal levels to achieve significant business objectives.
Certified as both a Life Coach and PN, Bassel is a firm believer in life-work balance (not the other way around) and is a passionate advocate for corporate mental health.
