Shadi is the General Manager of Global Business Solutions for Middle East, Turkey, Africa, Pakistan and Eastern Europe at TikTok wielding over two decades of transformational leadership experience.
Previously, as CEO of MEDIABRANDS, IPG’S media agency across the Middle East, North Africa, and Turkey, Shadi steered a crucial digital transformation aligning the orgonization with the demands of the data-driven, technologically advanced era. His global outlook continues to shape TikTok’s trajectory.
Beyond corporate borders, Shadi is a fervent advocate of ‘paying-it-forward’. He has influenced both the startup landscape of Semeon inc. and educational advancements at Centennial College in Canada.
Championing equity and allyship, Shadi embodies a leadership style enriched by intellectual depth and creativity. His commitment to lifelong learning and societal contribution underscores his impactful, globally-oriented leadership.
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