Crafting Experiences: Amir Fayo’s Journey from Architecture to Meaningful Experiential Retail and Building Human Centric Brands
I am an architect turned into retail trailblazer, I leaped into the retail world at 20, fresh from completing my architectural studies. Founder of the 69 Group, and Amir Fayo Brand Consultancy, my innovative spirit birthed a tapestry of captivating retail concepts and fresh brand concepts.
In the realm of retail, Amir has left an indelible mark by crafting captivating and distinctive brands. His portfolio includes the internationally renowned Maison 69, the enchanting Villa Baboushka, the innovative Bascota, the heartwarming Pink Blanket Mama, the vibrant Joie de Vivre, and the treasure trove known as One True Find. Each of these brands embodies his keen eye for design, aesthetic sensibility, and entrepreneurial spirit.
Amir’s influence extends far beyond the realm of retail. As the head of his agency in New York, he has lent his expertise to global brands seeking to revolutionize their strategies. His unparalleled guidance has played a pivotal role in shaping brand strategies, defining product positioning, and sparking innovation across diverse industries. Amir’s creative genius has been instrumental in the success stories of renowned names like LVMH, Nike, British Airways, Public Hotels, Orascom, Zooba, Nola, and many more.
With an unwavering commitment to excellence, Amir Fayo continues to leave an indelible mark on the worlds of design, branding, and entrepreneurship, proving that a creative mind can redefine industries and inspire limitless possibilities.