Alaa is Head of Strategy & Innovation at Vodafone. His main responsibilities are setting the company’s long-term direction; and creating innovative products & services that secure the future for Vodafone.
A firm believer in the value of execution, Alaa promotes a ‘fail fast, fail often’ approach to innovation. His latest innovation has been Vodafone’s ‘Kotobi’ platform: the first digital book experience of its kind for Arabic literature.
Alaa’s has had a diverse career ranging from Civil Engineer, Entrepreneur, TV Journalist, IT Professional and Trainer. He holds a BS in Engineering, MS in IT and MBA