Digital Marketing and Communication Consultant

Rania El Bakry is currently a freelance digital marketing and communication consultant.

She is the former Head of Digital Marketing & Online Portals division within Mobinil’s marketing department.  She has been working in the digital field since 2006. She began her career in television in Canada where she joined CanWest Global Television, Canada’s largest independent

television station, in the field of sales promotion. She then moved back to Cairo to join the country’s leading mobile service provider, Mobinil.  In her 17 years in Mobinil, she worked in various areas within the company ranging from public relations & events to corporate sales support to strategic marketing and finally to digital communication.

Rania holds a Bachelor degree in Public Relations (BPR) from Mount Saint Vincent University in Canada.  She then pursued a Masters degree in Journalism and Mass Communication at the American University in Cairo.

Rania has been and continues to be an instructor of media writing and media fundamentals with the American University since Fall 2001.  When she is free, Rania enjoys reading, travelling and yoga.

Rania is a published author with a chapter on The Contingency Theory of Accommodation in Public Relations and its Applicability to the Telecommunication Sector in Egypt in a book entitled Mass Media Research: International Approaches published by the Athens Institute for Education and Research (ATINER) in 2006. She also participated as a speaker in several digital marketing events in Egypt, including Digital Boom, Click Egypt and Digital Marketing Arts.