Rania El Bakry – Marketing & Communication Director, Centro Global Solutions
Rania El Bakry is an experienced marketing and communication executive professional with over 23 years of experience spanning various industry sectors including television, telecommunication, creative/digital agencies, financial institutions, fintech companies and academic institutions.
El Bakry holds a Bachelor of Public Relations (BPR) from Mount Saint Vincent University in Canada and a Master of Arts in Journalism & Mass Communication from The American University in Cairo. Her career started in Canada with CanWest Global Television. Upon her return to Egypt, she started a long and prosperous career with Mobinil/Orange Egypt spanning 18 years, where she held a variety of positions ranging from PR & Events Senior Specialist, to Market Research Expert, to Direct & Digital Communication Manager to Senior Manager of Digital Marketing & Online Portals. She then moved to agency side joining FP7/McCann as Head of Digital & Social Advertising handling a range of renowned clients in various sectors including Banking, FMCGs, Real Estate, Government entities, telecom to name a few. She then made a career move back to client side joining Prime Holding as Brand & Communication Director and a founding member of its fintech startup, Endorse. She was also an Instructor of Journalism & Mass Communication at The American University in Cairo for the better part of a decade. Her main point of strength lies in combining solid academic knowledge and practical market knowledge providing her the best of both worlds. She is a published author, a renowned trainer and speaker at a variety of conferences and industry events in Egypt and abroad.
El Bakry joined Centro recently as Marketing & Communication Director leading a team of professionals in both fields in a company that prides itself on its strong calibers, global success and exceptional corporate culture. Her efforts will help propel the company forward as it enters a new phase in its corporate life.