Lions Stage

Track(s): Cannes Lions, Advertising, Innovation, Awards – Duration: 30 minutes Join Marian Brannelly, Global Director of Awards at Lions, for an insightful deep dive intothe standout performances from the Middle East and North Africa (MENA) at the CannesLions 2023.In this...

Track(s): Cannes Lions, Advertising, Marketing, Innovation, Awards – Duration: 30 minutes Engage with Nicola Tillin, Senior Vice President and Chief Revenue Officer at LIONS, asshe illuminates the diverse experiences that Cannes Lions offers to brands andagencies, and the extended value...

Track(s): Cannes Lions, Advertising, Media, Innovation, Awards – Duration: 20 minutes

Track(s): Cannes Lions, Innovation, Marketing, Awards, Creativity, Strategy – Duration: 20 minutes Join us for an enlightening discussion led by Mohamed Aboelfotouh, Senior Director ofConsumer Engagement and Marketing Capability at PepsiCo. In this session,Aboelfotouh will delve into the profound business...

Track(s): Cannes Lions, Branding, Innovation, Craft, Awards – Duration: 20 minutes Take a peek behind the curtain of the prestigious Cannes Lions International Festival ofCreativity with Magd El Sherif, the Cofounder and Managing Partner of matter and ajudge at Cannes...

Track(s): She Strikes, Storytelling, Broadcast, Entrepreneurship – Duration: 20 minutes Salma El-Wardany, celebrated writer, poet, and BBC presenter, will take the stage toshare her wisdom on weaving compelling narratives. Whether you’re a budding writer orsimply eager to tell your story,...

Track(s): Innovation, Design, Branding – Duration: 40 minutes Meet Mauro Porcini, PepsiCo’s inaugural Chief Design Officer, for a captivatingexploration of innovation. Making his first stage appearance ever in Egypt, Mauro willshare wisdom from his book, “The Human Side of Innovation.”Renowned...

Track(s): Design, Branding, Marketing, Digital, Innovation , Duration: 40 minutes In an exciting first, Gianmauro Vella, VP & Head of Design at PepsiCo for Greater China,Asia Pacific, the Middle East, and Africa, will grace the stage in Egypt with anenlightening...

Track(s): E-commerce, Recession, Retail – Duration: 30 minutes Navigate economic downturns with confidence in this insightful panel discussion. KhaledRadwan, Digital Commerce Channel Manager North Africa, Levant & Iraq at Unilever;and Amir Hassan, Head of Digital Marketing & eCommerce at Philips,...

Track(s): Advertising, Cannes Lions, Digital – Duration: 60 minutes In an era where we’re often encouraged to draw from and even mimic references, realcreativity can be stifled. How do we break free from imitative tendencies and strive fororiginality?Meet Ali Rez,...