Events

September 27, 2022
1:45 pm
Track: Innovation  As of 1Q 2022, 85 hotels containing around 21.3K rooms are under development in Egypt according to a survey of 42 African developers by W Hospitality Group. That’s more than 25% of all hotels planned in Africa! It’s...
September 27, 2022
3:00 pm
Track: Creativity in KSA Ziad Abou Rjeily, the Head of Experience and Technology at The Bold Group is bringing one of the first Metaverse Case Studies in the MENA region to the Creative Industry Summit’s Annual Festival! Here’s the story…...
September 28, 2022
3:00 pm
Track: Innovation, Tech & AI Ahmed Younis, aka Fizo, is MENA’s Creative Shop Lead at Meta, one of the companies that—through its name change alone—is clearly betting its future on the Metaverse. You’ve probably already heard the Metaverse defined dozens...
September 28, 2022
3:45 pm
Track: Marketing & Innovation OOH advertising has been traditionally known to be the most effective in driving ad recall. But how will the ability to manipulate each pixel on a screen and engage with the audience change things? And how...
September 28, 2022
5:30 pm
Track: Cannes Lions & Innovation  Senior Vice President and Head of Innovation at Vice Media, Mark Adams, is coming to Egypt for the first time to dive into the game-changing paradigm shift currently taking place in brand building.  For the...