Waseem El Tanahi is the founder and CEO of Media Republic, a leading Cairo based advertising agency and digital publisher. El Tanahi has twenty years of experience in marketing communications and mass media gained through agency positions held in the UK, and Egypt. In addition to advertising and digital media, he specialises in a number of areas including consumer technologies, entertainment, real estate and hospitality.
The first eight years of his career were spent at several award-winning London agencies before returning to Egypt in 2009 to start Media Republic and it has since grown to become a leading creative agency providing cutting-edge real world and digital advertising to some of the biggest brands in the business. The company is also the driving force behind multi-award winning websites Cairo360.com, CairoGossip.com, and KalamAlQahira.com which have been at the forefront of online lifestyle journalism for the last decade.
El Tanahi is also a managing partner at Event Republic, and holds board positions at Urban Legends Hospitality and CONNEX Assistance Middle East.