From Cairo, Dubai and Beirut in between, I was lucky enough to be part of different Ad Agencies such as Leo Burnett, Fp7, DDB, Draft FCB, Ogilvy and JWT. Working closely with bunch of different talented people from different backgrounds and all walks of lives, that resulted in different successful advertising campaigns that built brands, sold and was even taking to become an advertisings trends, along with winning few awards in most of respectable advertising festivals.
Got few awards here and there between AD&D, MENA Cristal and luckily contributed to Oreo Cannes Grand Prix at Oreo daily twist, yet hungry for more.
Currently being the ECD of momentum, It is a new challenging chapter to my advertising career. Started in 2019 by setting up the entire Momentum creative department, winning lots of new business and elevating the quality of Momentum creative output, and still working hard to win more business and awards with Momentum team.
I have Been doing Ads for over almost 20 years now, and still love it. In a nutshell I would say I sold my soul to advertising with 20% premium!