With a BS degree in theoretical computer science from NDU Lebanon, Ziad started his career as a software engineer, working on digitalization projects for brands around the middle east.
He discovered his creative side and nurtured it as he joined Bold Agency KSA, seven years ago, where he was able to create several award-winning campaigns by finding meaningful and innovative usages of technology in the communication field.
Today, Ziad is a partner in the bold group and currently leading “Bold Experiences”; a department specializing in brand innovation, design, and technology.
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