Yasser El-Bendary

A serial entrepreneur and the CEO and founder of Update for Integrated Business Company.
Yasser holds a B.Sc. in Engineering and a Master’s Degree in Marketing and has 35 years of experience in management, business development, and marketing in diversified industries.

He is the Founder of innovative projects like;

  • DISCO; a Super App for B2C & B2B in which asks users to upload pictures of their expenses/purchase receipts (in-store & online) in return for loyalty points that can be redeemed for cash,
    DISCO is a fintech platform for providing first-party alternative anonymized
    DISCO makes users able to monitor their everyday expenses, and save money via access to buy products that match everyone’s persona at the best prices in the market,
    DISCO’s AI algorithms provide deep insights to Brands, Merchants to know their customers’ behavior.
    DISCO’s smart dashboard allows the decision-makers to know their brand’s market shares and to have a better understanding of the performance of their products in the market.
    DISCO is the first Arab/African app able to calculate carbon footprints for individuals by reading their purchase receipts and utility bills.
  • Mom’s Food; 1st Egyp food processor in Egypt exports premium home-style products to the specialty food industry in the USA, Canada, and Japan.
  • Shaklak Aklak; a CSR portal work on raising awareness about healthy diet and wellness through understanding the nutrition fact labels.

Yasser is a Board of Trustees at Alhassan Foundation for Differently Abled Inclusion and a board member in other leading Egyptian NGOs

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