Yasmina Nessim is the first and only fashion psychologist in the realm of business in the world. After completing her business degrees at King’s College and Imperial College in London, she went on to pursuing her second Master’s Degree in Applied Psychology in Fashion at the London College of Fashion. She dedicated the better part of two years studying the relationship between fashion and the human psyche; with a particular focus on the impact that clothing has on our well-being.
Yasmina went on to work at Hermès Paris, Diane Von Furstenburg, and Selfridges in London amongst other start-ups that focus on style taxonomy and Fashion AI. In 2018, Yasmina made the executive decision to move back to Cairo, Egypt, to start her fashion psychology business: pstyled.
pstyled is the first and only business in the world that uses fashion psychology to help maximise well-being. It curates outfits that help it’s clients feel better, work harder, and express themselves in ways that are simple and effective. pstyled is, quite simply, fashion therapy.
Whether through initial online consultations, physical sessions at the pstyled HQ in Cairo, or through the exclusive pstyled WhatsApp Help Line, Yasmina is now singlehandedly managing over 80 clients. She is also handling the social media campaigns dedicated to raising awareness on fashion psychology and the benefits of using clothing to better one’s mental health.
