Based in London UK and hybrid-working across multiple markets, Razvan is an award-winning, commercially minded and hands-on creative director.
Currently Global Executive Creative Director at Inside Ideas Group, working with creative teams and digital mavericks in 20+ countries, building a culture of impactful content and taming AI for its clients.
Before this, Raz was Chief Creative Officer for McCann in Prague, CCO Publicis, and ECD Ogilvy in Bucharest.
Known for creating and managing global campaigns for the likes of Bata, Coca-Cola, Durex, Nissan, Renault or WorldRemit. Leading creative turnarounds; guilty of several creative premiers for the agencies he’s worked for – such as winning their first Cannes Lions, D&AD or Eurobest awards.
Graduated the Law School but didn’t pursue a lawyer career (despite his parents’ despair). Instead, he passionately pleads for brands such as: Coca-Cola, Durex, Mastercard, ĽOreal, Porsche, Reckitt or WorldRemit – to name just a few of the recent ones.
