Media & Digital Transformation leader with more than 15years of experience and over 8years in both linear and non-linear content.
Handled the media business for Coca Cola, Etisalat, Danone, L’Oreal and prev. P&G North Africa Media Director.
The X Factor Arabia and Fremantle’s Confessions with Facebook & Unilever comes on top of my content experience.
Very passionate about creating content that is appealing, engaging &relevant to users. I work to help bring both worlds together, users & advertisers, while always aiming for results & learnings to share with the world!
A strong believer that the best mix for media partnerships, is when you having the science of the media fundamentals & learning experiences and the art from passion & creativity. “I don’t settle for traditional roles”
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