Moustapha Bekheet is the Head of Mazika and Shofha at ARPU Plus, a leading provider of Value Added Services and Platform Solutions in North Africa, Middle East and Europe and an OT Ventures subsidiary fully owned by Orascom Telecom. In his current capacity, Moustapha Bekheet is responsible for managing creative content of online music and video platforms for Mazika and Shofha. He is also involved in developing new VAS products, websites, smart applications and YouTube channels from conception, design, and integration to execution and launch. Being part of the evolution of Arabic digital media in the past 12 years from Satellite TV Channels, Interactive TV, FM Radios, VAS, Mobile Portals, to online media services; Moustapha has a unique passion for bringing a seamless music experience to the Arab listener. Prior to his work at ARPU Plus, Moustapha used to head New Media for Melody Entertainment. He also founded Pan Arab Media.
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