Started my media career 17 years back, leading on key global brands such as Coca Cola , Etisalat, Americana ,GSK , Red Bull and others
I was among the very 1st few who saw the opportunity in the local market , taking a major shift of gears and doing the bold move after working for Starcom, MCN and Group M for a good 10 years
I launched one of leading local agencies in town at the time (in 2015) and then decided to take a bigger step and co- launch my latest media brand “622” with Saadi Gohar group.
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