Mohamed Khalifa graduated from university of Toronto Bachelor of Arts cinema studies in 2006. After his return to Egypt upon graduation, he worked as the promo director of OTV for 5 years. Then the 25 January revolution erupted, marking a significant turning point in his life and career. Khalifa co-directed the quintessential revolutionary song; “Sawt el-Hurreya” also directed Cariokee’s “isbat makanak” (hold on to your position) music video in 2012 in addition to co-founding and directing the “Bassem Youseff show” in 2011.
Khalifa joined the founding team of the Bassem Youssef’s show in a thrilling journey as the director of show to develop it into possibly the most groundbreaking production in the history of Egypt’s political satire for four years until the show’s last session. After this he started his journey in TVC business he worked with few agencies and production houses like synergy, JWT, Magic beans, QSOFT, Tayarah and BIG production’s.
His latest project in Ramadan 2016 is with Mandolin Egypt on its online campaign Why did Mandolin create a two finger chocolate bar? The audience is invited to explain in this funny ad. The ad made it to the top 10 finalists in the lantern awards 2016.