I Graduated with a degree in Logistics & Supply Chain Management, going straight to work in the same field.
Shifted to marketing in 2011, starting at Etisalat, building a solid career spanning 11 years across the telecom & fintech industries; focused mainly on product development data-driven marketing, and growth. Throughout my career, I worked on different campaigns for both local and multinational brands (ex.PepsiCo, Vodafone, SC Johnson, Halan, Careem…etc).
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