Imaad has over 15 years of marketing experience. In 2013, he joined WARC – the home of evidence on marketing effectiveness – to help agencies, brands and media owners eliminate ineffective marketing. He heads up WARC Advisory (EMEA) – a service designed to get to the heart of marketers’ challenges and find the evidence to help them grow their businesses. Imaad has presented at industry events like the Festival of Marketing, Brand Week Istanbul and DMX Dublin on topics ranging from behavioural economics, creative excellence and marketing effectiveness.
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