Amr is a Business Mixologist, passionate about ideas, people and businesses that thrive on transformational growth. His accomplished career spans over 25 years of experience within leading multinational corporations with his last corporate role in Unilever as Global Director based in the UK where he has driven the strategy for consolidating and growing the Lipton franchise. He is a global citizen with experience in leading international brands like Dettol, Axe, Clear, Clorox, Lifebuoy and Dove across diverse markets including; Egypt, GCC, Levant, India, Turkey, UK, USA, France and Russia, many of which he has had an immersive working and living experience.
Currently Amr is a Partner and Board Advisor in Bolt Insight a UK based global online research platform that is disrupting the traditional research industry. Also, he is the Official Representative of Cannes Lions in Egypt, the largest global festival and most prestigious platform for inspiring and celebrating creativity.
In addition, Amr is a consultant, business coach and public speaker who works with a diverse range of corporate, entrepreneurial and developmental organizations. His areas of expertise cover; Innovation, Branding, Growth Hacking Strategies, Advertising, Pricing and Consumer Insight.
Amr is the Campaigner ENTP personality: Intuitive, change catalyst, analytical dot connecter, problem solver, enthusiast, creative abstract thinker, challenger and motivator who is passionate about empowering people and businesses.
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