Spanning over 10 years in the event and marketing industry, Sherry began her career in Egypt’s burgeoning Sports Marketing industry, to quickly be recruited by the Middle East’s largest Film Studio Rotana Studios to spearhead and manage their Marketing Department, before starting her own company Nineteen84 Luxury & Entertainment Management; that concentrates on Digital content creation and PR

Along the way she built some of Egypt’s most successful websites such as CairoZoom, leading up until Scoop Empire, a compilation of her and her 2 partners (best friends) brainchild! She also launched and co-owns Ragel.com the Middle Easts first online magazine and platform dedicated to the male demographic.