Rania Hafez, the Managing Director of OMD Egypt, brings a wealth of 14 years of experience effectively shaping and transforming many clients and agencies along the way. In her extensive experience on a wide range of blue chip clients like Henkel, PepsiCo, Cadbury, Etisalat, Vodafone and Mars.

She was able to continuously push the “norm” agenda by tapping into the value of dynamism and change in the communication industry. Her tenure at OMD Egypt since 2012 can be defined as swift adoption to the digital ecosystem and placing it at the core of the comprehensive planning approach.

Launching Egypt’s first programmatic desk in early 2014 and implanting a full-fledged digital creative department. Through this transformation; the agency rose to the status of the most effective media agency in Egypt after being annually recognized by the MENA Effies, Festival of Media,  Lynx & Cristals.