Maha is a Food & Beverage entrepreneur as well as a brand and product consultant in the F&B arena for 6+ years.

Founder of “The Creative Food Co.” consultancy, and Co-founder in two dessert brands “Sugar Rush Soft Serve” and “The Mahalabeya Company”.  

Maha has also been cooperating and developing innovative top selling cakes and desserts in one of Egypt’s leading pastry shops “Salé Sucré Patisserie”, delivering top selling cakes year round and also Ramadan desserts in all 30 stores owned by the brand for 2 years now, in Egypt and Dubai.

Maha is a business graduate and has previously extended regional experience in marketing and communications, as well as in customer operations.  This background enables her to tailor and develop brands and products matching market and consumer trends and behavior changes.

Maha is also a world traveler who has lived in 5 countries and visited 25 countries and over 60 cities worldwide.