Lamia Naguib is Mashreq & Maghreb Media Manager at Unilever. Lamia has been in this role
since January 2010. Prior to joining Unilever, Lamia had an advertising career with BBDO &
FP7 in Account Management.

After spending more than 15 years working in Advertising and Media for major brands across
FMCGs, Telecoms, Retail, & Pharmaceuticals, Lamia knows what truly drives conversions and
how well to connect with the consumers across Egypt and other countries in the region, through
the different projects she worked on including new product launches, marketing support, creative
excellence, digital transformation and innovation in addition to agency relationships.

Lamia Also holds a Bachelor of Arts degree in Business Administration from the American University in Cairo.