Founder and CEO of Cassbana
Haitham Nassar is the founder of Cassbana, and serves as its CEO since its establishment in 2020.
With a passion for innovation & creating an impact, Nassar has started his career in the telecom & OTTs industries where he has over 14 years of experience, 8 years of which were in managerial positions.
Before establishing Cassbana, Nassar assumed several managerial roles in the technology and telecom sectors, including the General Manager and Country Commercial Planning Director of Careem Egypt, where he succeeded in achieving considerable geographical expansion in Cairo and Alexandria between 2016 and 2018.
Nassar also served as the Consumer Marketing Planning Director and Senior Manager of Retail BUs Strategic Planning and Performance in Telecom Egypt, where he participated in building the business/strategic plans for the retail business units to reach their targeted growth between 2011 and 2016.