Amr El-Khazindar

Amr El-Khazindar- Founder & Chief Executive Officer

Amr founded 30 NORTH in 2017 in realization of a lifelong dream of elevating the Egyptian coffee experience. Amr leads 30 NORTH’s 250+ employees across all channels- B2B, F&B, and B2C. In addition to directing the company’s strategy, Amr handles strategic sourcing, agencies, Research & Development, Quality Assurance, roasting operations, and new store openings. Amr boasts an extensive background of over 30 years in Sales, Marketing, Business Development and International Trade having worked for Multinationals such as SC Johnson Wax, Hunt Wesson Foods, Sony Music, and Trane.

Amr is an entrepreneur, strategist, brand builder – always working on the next big thing; likes to think out of the box.

Prior to establishing 30 NORTH, for almost 20 years, Amr served as Vice Chairman at Mediterraneo Trading S.A.E. (, one of Egypt’s most respected commodities trading houses.

Amr holds a degree in International Business Administration from The American University in Paris, is fluent in Arabic, English, and French, and has practical knowledge of Spanish.

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September 27, 2022
4:25 pm
Track: Media & Music The coffee industry is a red ocean market, in other words; it’s a statured market. In contrast with the blue ocean market; which refers to the “empty ocean” of market opportunities that arise when a brand-new...