Hussein’s role is where the left and right brains converge! His role and passion is to balance creativity,with sound communication strategy ultimately making the work produced most effective. In post revolutionary Egypt, Hussein co-founded Kairo.
He joined Leo Burnett, in December 2009, to create a planning culture and on a missin to transform Leo Burnett dream list of brands, into true Humankind Brands. Before that he lead the planning department in JWT, Cairo working on brands, that included Vodafone, HSBC, Nestle, Egyptian Tourism Authority to name a few.
Just prior to joining JWT Hussein had spent one year in London working on branded content projects at TBWA London.
Hussein’s career in advertising has spanned a little less than two decades. His first job was as a media planner at Lowe, he then joined DDB Needham for 4 years as an account handler on McDonald’s,ExxonMobil, as well as other local brands. He then joined Saatchi & Saatchi handling Proctor & Gamble’s flagship brand Ariel.